Just like offset and flexography printing, gravure printing is realised by using a rotary printing press. This means the printing process consists of rotating cylinders instead of sheets pressed on the paper. But in this case the image carrier is different when compared to the other two techniques. This technique involves engraving the image onto an image carrier. The cylinder which contains the image gets engraved, which means that small holes are being made into the cylinder which represent the print image.

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